Yousef is a Senior Partner at NXN Group, the region’s leading Smart City and Digital Transformation consulting and managed services firm.
In his role as the head of the Smart City consulting practice in the UAE, Yousef oversees some of the world’s most ambitious Smart City, Smart District and Smart Government transformation engagements in the world, and manages executive client relationships.
Yousef has twenty-five years of experience and assumed senior leadership roles at leading multinational and local companies operating in the EMEA region. He spent 9 years at Cisco Systems and his last role was the Director of Operations covering the EMEA region with a mandate of transforming the sales business model from a customer-led model to a $3 billion partner-led one, and introducing a higher level of innovation within the eco-system of channel partners.
Prior to joining Cisco, Yousef served as the head of marketing for Microsoft and was responsible for Microsoft’s overall brand positioning, CSR, and corporate communications & affairs in the Middle East region.
Yousef worked within the public sector as well, and was part of the founding team behind Dubai e-Government with a mission to help achieve H.H. Sheikh Mohammad Bin Rashid’s vision of having 70% of all Dubai government’s transactions done online within 3 years back in 2001.
Youssef holds a Global Executive Master’s degree from INSEAD and a bachelor degree in Business Administration from University of Jordan.