General Manager, Emerging Markets  / Digital Healthcare Practice Lead

Hani Obeid is NXN’s General Manager for Emerging Markets and Digital Healthcare Practice Lead across all territories. He leads all market development activities, including the delivery of various digital offerings, from strategic planning to service ideation and execution for clients across the company’s Emerging Markets theatre.

For NXN’s Digital Healthcare Practice, Hani leads a multidisciplinary team which helps healthcare providers navigate the patient digital ecosystem, the use of emerging technologies such AI and blockchain and the adoption of various digital health solutions in home care and telehealth. He also assists institutions in identifying opportunities (use cases) across the ecosystem for the benefit of patient experience to drive tangible value in the institution, while taking into account the impact of policy reforms.

An accomplished technology executive, Hani has a wealth of experience in digital transformation across a wide range of industry verticals. He has played a significant role in the digital transformation of Dubai government; the digital transformation for a government healthcare customer service strategy; and helping to develop and execute UAE Federal eGovernment strategy. He has also managed digital transformation for large private sector customers, such as the data migration and transformation of a leading international retailer with branches across the Middle East.

Before he joined NXN, Hani was part of the UAE Free Trade Agreement Team, as part of the Telecom and eCommerce division. During this period, he also acted as Director and Senior Advisor to the Director General of the UAE Telecommunications Regulatory Authority (TRA) and was responsible for the merger activities between two distinct UAE federal government authorities and the development and execution of the Regulatory Policies associated with Federal Law No. (1) of 2006 On Electronic Commerce and Transactions.
Hani holds a Master’s degree in Business Administration from the University of Ottawa and a Bachelor of Science in Business Administration from Oregon State University, USA. He is also a Certified Management Consultant from the International Council of Management Consulting Institutes (ICMCI.org) and is Green Belt Six Sigma Certified.


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